Please follow me on Twitter, or join me in the AppleHolic’s bar & grill and Apple Discussions groups on MeWe. With the pandemic d estined to utterly alter people’s expectations for what they want from their homes - and their travel - there could be an interesting opportunity here to be unlocked. Jony Ive, the tech giant’s former head of design who created the unique look of everything from the iPhone and Apple Watch to the iMac and MacBook, will work with Airbnb through his own. “People want to travel, they just don’t want to get on airplanes … they don’t want to go for business,” said Chesky. People are travelling a little more now, and Airbnb’s response to the pandemic has been to introduce ‘enhanced cleaning’ routines and to highlight places that are remote from others and equipped with good infrastructure.
It will also generate interest in Airbnb’s looming $3 billion IPO, despite the company recently being forced to lay off 25% of its staff as a consequence of the COVID-19 disaster. With potential plans to develop new architectural solutions with an environmental slant, and an interest in AR and VR, just what kind of innovation could emerge here? Then there’s the moneyĮven if the ambition is nowhere near as fabulous, the appointment will provide a firebreak against increasing criticism of Airbnb for its impact on property prices and corrosive effect on local communities. It is of course important not to read too much into this, but the idea that home design can be utterly transformed sounds interesting to me, so I can’t imagine it would not be of some interest to Ive. In order to meet the demands of the future, whether it be climate displacement or rural-urban migration, the home needs to evolve, to think forward,” Samara says. “The way buildings are made is outdated and generates a tremendous amount of waste. The focus of this project is on supporting the need for new housing in a more sustainable manner. “An initiative to prototype new ways that homes can be built and shared, guided by an ambition to realize more humanistic, future-oriented, and waste-conscious design.” The Samara group is engaged in experimental product design. We’ve also learned (I lost the source, sorry) that ex-Apple designer Miklu Silvanto, who worked under Ive at Apple, quit Airbnb in spring after a stint as head of interaction and industrial design for Airbnb’s Samara group. That report claims Airbnb’s current design chief Alex Schleifer was recently switched to a part-time role (subsequent reporting claims he is stepping down), and that three senior designers recently left the company. Nor is Ive likely to want to design a new range of branded merchandise – he’s going to want to do something that resonates, and articulates his belief that good design can transform reality.Īirbnb’s design department seems to be in the process of being revamped to support this, reading between the lines of a recent report from The Information. This kind of person is not going to be working with Airbnb to redesign the stationery and tweak the corporate website.
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Designed world class series of highly successful hardware and software products, some of which changed the world.Designed a multi-billion dollar headquarters Ive left the tech giant in 2019 after two decades, with Apple issuing a statement at the time that it will continue working closely with LoveFrom, which the executive founded upon his departure.That's an achievement that even the best hotels in the world should envy."Ĭhesky is not the only prominent tech figure on the Time 100: Apple CEO Tim Cook and LinkedIn founder Reid Hoffman both also make the list.To get real about this, it’s pretty clear that someone like Ive, who: "Bringing people together is something of a passion for Brian," Ive concludes, "and with Airbnb he's helped create millions of personal connections. Airbnb's site gets his seal of approval, with Ive calling it "as beautiful as it is functional." Ive's eye for design is legendary, and key to Apple's massive appeal. "The service that Brian and his partners imagined," the Apple executive continues, "is soaringly ambitious and utterly practical." Ive praises Airbnb, saying the 7-year-old accommodation-renting startup is "a new way to build community through people's innate desire to connect with the world around them." This time around, Chesky has made the cut, and Ive was the one who wrote the justification. Time has published its annual "Time 100" list of the most influential people in the world, and each entry is written by a different person of note. The Apple design chief thinks the 33-year-old founder's "audacity is fabulous" - and for that reason, he's named him one of the most influential people alive.
Jony Ive is a big fan of Airbnb CEO Brian Chesky. Account icon An icon in the shape of a person's head and shoulders.
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